Becoming an Advertiser
Prior to becoming an advertiser, you must submit your product to our directory. When you're ready, you can become an advertiser by clicking the "Advertise" tab in the Administration Console. Products are approved periodically (usually, within 10 business days). For faster approval, feel free to contact us via live chat or email.
Annual Advertising Plan
- All advertisers must subscribe to the annual advertising plan, which costs $50 per year.
- This plan empowers advertisers to place PPC-based ad units for their products.
- Advertisers can place an unlimited number of ads for an unlimited number of products.
- Those who don't subscribe to the advertising plan are listed in our directory for free in the "/more" page of a specific category and cannot place ads.
- Should you decide to only pay for the annual advertising plan without any PPC bidding, your ads will be displayed in the "Top Listings" section of one
or several categories.
- When adding funds to your account balance, we recommend you use our recurring payment options (weekly, monthly, quarterly) to avoid having to manually
make a transaction whenever your account balance is low.
Campaign and Payment Settings
- You can set a daily or monthly budget. This way, when your budget is reached, your ads no longer show up until the next day or month.
- If your product is already listed, it will get featured automatically following the receipt of your payment.
- Whenever your ad is clicked, your account balance is debited in accordance with the bid value you set.
- If your account balance reaches zero (0), your ad will go offline until you add money to your account balance.
- You can get notified when your account balance reaches zero (0) or any amount of your choice.
- Only credit card payments are accepted. Wire transfers and checks are not accepted.
Placement Options and Pricing
Every product listed on Web-Based-Software.com can get PPC-based ads in our directory. The higher you bid, the higher you get placed. A $50 annual payment is required in order to become an advertiser.
Home Page
- Minimum bid: $1.00 per click
- The top 8 bidders are displayed on the home page with their product’s logo and screenshot.
Category
- Minimum bid: $0.50 per click
- The top 8 bidders get featured in a specific category (listed below):
Software Review - A Wise Placement Option
Our team of experts have reviewed several products and all reviews are available on our website. We would be delighted to review your product as well.
Basically, we login to a demo version of your product, test drive the application and write down our feedback and comments. We write the software review from both a user and a software specialist perspective. Our reviews are written objectively, not advertising-driven and focus on highlighting your product's strengths.
- The review process goes as follows:
- We need full access to a trial or test account with administrative privileges, with all required credentials (url, username, password, etc.)
- The review is done within 10 business days.
- We can either take screenshots on your website, or let you upload them (recommended) via the administration console.
- A reviewer will test drive your product and write a review based on their experience with it.
- Once completed, the review is emailed to you for verification. If you're satisfied with the review, we'll post it online.
- Once online, you're ready to start your PPC bidding campaign.
- Pricing:
- Minimum bid: $1.00 per click
- You can get your software reviewed when purchasing $500 of pay-per-click credits (1 review per product).
The Administration Console
The administration console is the advertiser's management area. This is where you can manage your products and ads, view statistics and add money to your account, among other things.
- Manage your products' descriptions, related categories, ad bids, upload screenshots and your logo.
- View statistics such as the number of clicks as well as each click's country/region of origin, operating system/browser used, and IP address.
- Geo-target your audience (i.e. target users from specific countries) and schedule a time frame to show/hide your ads.
- View the other advertisers' bids. Hence, you are aware of your competitors’ bidding strategy, so you can react strategically.
- Track every transaction (payments) you make, such as pay-per-click credits and advertising plan renewals.
- View your account balance in real-time.
- Empower multiple users to manage your account (products, ads, bids, etc.).
Ad Content Guidelines
In order to maintain a high-quality and relevant directory, we comply to several editing guidelines. When submitting your product to our directory, you must comply to the same guidelines. Here they are:
- Product description must contain between 150 to 250 characters.
- A product description must never begin with the product name.
- ABUSIVE CAPITALIZATION IS STRICTLY FORBIDDEN. Caps On All Words In A Description Is Not Allowed Either.
- Superlatives are not accepted (e.g. The best product, the only product that does this and that, the first product, the hottest, the coolest, etc.).
- Using a competitor's product name in a sarcastic or ironic way is forbidden (e.g. Forget about product XYZ, use ABC).
- Product keywords must be relevant to the product and/or the category it is associated with. Above-mentioned guidelines for description apply (e.g. capitalization, superlatives and sarcasm). As an example, PM Software are relevant keywords for a product associated with the Project Management category. However, "The hottest PM software" would be rejected.
Click Fraud Prevention
- In order to prevent fraudulent clicks, we have deployed a monitoring application to ensure our customers get legitimate clicks only.
- This application detects every click’s originating IP.
- If your ad gets clicked more than once from the same IP, within a six-hour time frame, you will get charged for one click only.
- If you suspect fraudulent clicks, do not hesitate to contact us so we can investigate together and apply a refund if need be.